FUEL TV exec: Preview weekend adds 8 million homes, UFC spiking numbers

A free preview week set to coincide with the UFC's first fight card broadcast on FUEL TV will bring to 43 million the number of homes in which the channel is available, a FUEL TV executive today told MMAjunkie.com.

But even with the current subscriber base, which stands at 36 million, FUEL TV is "jacked" about ratings drawn by UFC programming.

"Percentage-wise in primetime, we're actually killing it," said George Greenberg, FUEL TV's executive vice president and general manager. "Our target audience of men 18-49 since January, it's up over 80 percent. Our primetime viewers are up almost 230 percent."

Source: http://feedproxy.google.com/~r/mmajunkie/~3/JPYxAyjSbt0/fuel-tv-exec-preview-weekend-adds-8-million-homes-ufc-spiking-numbers.mma

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