How Food Network star Guy Fieri dictated the UFC's trip to Minneapolis for UFC on FX 5

As you would expect from the head of a billion-dollar business, UFC CEO Lorenzo Fertitta does not take the future of his Las Vegas-based company for granted.

Each decision that impacts his promotion is carefully considered while utilizing vast amounts of data, market research and historical perspective.

Of course, every now and then choices boil down to little more than a gut decision - or at least a decision dictated by the gut.

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